E-COMMERCE SEO
Traffic isn't the goal. Organic revenue is.
A Shopify or Shopware catalog with thin category pages, duplicate variants, and faceted-navigation bloat can pull in visits that never convert. We fix the catalog structure itself, so organic search becomes a revenue channel — and report on revenue, not just sessions.
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Who this is for
For DTC and online retailers on Shopify or Shopware with a sizeable catalog, where organic traffic exists but doesn't translate into organic revenue at the rate the catalog size should support.
- Shopify and Shopware retailers with 100+ SKUs
- Catalogs with seasonal collections that drop out of the index and have to be rebuilt each cycle
- Sites where faceted/filtered navigation creates thousands of near-duplicate indexable URLs
- Retailers who've been told to "just add more product descriptions" without a structural fix
What's included
Category page architecture
Category and subcategory pages built to rank on their own merit, not as thin wrappers around a product grid.
Faceted navigation control
Indexation rules (canonical, robots, parameter handling) that stop filter combinations from bloating your index with duplicates.
Product page optimization
Unique, useful product content and structured data at catalog scale — not a single template stretched over every SKU.
Seasonal & collection strategy
A repeatable plan so seasonal pages keep their SEO equity year over year instead of starting from zero each time.
Platform-specific technical fixes
Shopify and Shopware have their own quirks (canonicalization, pagination, app-bloat); we work in the platform, not around it.
Marketplace & organic visibility
Where relevant, aligning your owned-site SEO strategy with marketplace listings so they support rather than cannibalize each other.
How this engagement runs
Catalog & indexation audit
Every category, filter combination, and product template checked against what's actually indexed and ranking.
Structural strategy
A plan for category architecture, faceted-nav rules, and seasonal handling, prioritized by revenue potential.
Build & optimize
Templates, indexation rules, and product content implemented at catalog scale, working with your platform directly.
Revenue-indexed reporting
Reporting ties organic performance to organic revenue and conversion, not just sessions or rankings.
What a catalog audit typically finds on a mid-sized Shopify store.
Illustrative — reflects a typical faceted-navigation cleanup on a catalog of this size, not an attributed client result. For a Berlin-based DTC skincare retailer on Shopify, consolidating duplicate filter-generated URLs and rebuilding category-page templates was the single highest-priority fix to come out of the Audit stage.
How we price this
E-Commerce SEO usually runs as a retainer (catalogs change constantly), typically Growth (from €3,500/mo) or Enterprise (from €7,500/mo) for large multi-market catalogs. A scoped catalog/technical migration project (from €4,000) fits a platform move.